Before there was X-treme sports there were X-stream coolers.

The Crystal Springs water brand introduced two new options for its customers. Sleek, designer water coolers had become available and individual water bottles could now be added to customers’ regular 5-gallon delivery. Stiletto & Plus1 developed a direct mail postcard to sell the colorful, new coolers. To promote the smaller sizes, we created a ‘Go Bottles’ program and a campaign of bill stuffers and hang tags to alert customers of the new delivery option.

 Dowload postcard as PDF (2 pages, 712KB)