He loves me. He loves me not.

When Durex  Condoms  launched  LOVE, a new condom brand, they tasked agency of record Fitzgerald + Co. and partner agency, Trend Influence (who called on Moria) to develop a sizzling, under the radar interactive promotion. The racy interactive website featured a series of “mad-lib” style questions that resulted in a cheeky Love Poem to share. Traffic was seeded to the promotional site via a six week banner ad campaign on E!Online and Maxim Online.  Average length of time consumers spent on the site was over 4 minutes. 17,498 Unique visitors were responsible for nearly 29,000 sessions. 40% of the visitations were the result of viral awareness.