TXT 2 WIN

What would it take to get you to start texting more? $1,000,000? Super Bowl tickets? Or perhaps stacks of other football related prizes? We dangled and the fans followed. Texts started flying (25% more to be exact) games and ring tones were downloaded. And one lucky fan went home with a big fat check. The ALLTEL TXT2WIN MVP microsite was the place to see it all.